Vote With Your Wallet!

Here in Chico, we're a community that cares. We value our local businesses, we're passionate about sustainability, and we want to see positive change in the world. We're probably all familiar with the concept of a boycott – intentionally avoiding a product or company whose practices we disagree with. And, definitely, let's all think twice about spending our money if a local business has a big Trump flag in the window, or proudly features a photo of the owner meeting with a wannabe-dictator in a frame behind the counter.

But have you heard of the boycott's equally powerful counterpart: the buycott?

Think of a buycott as the optimistic cousin of a boycott. Instead of focusing on what we don't want to support, a buycott is all about consciously choosing to spend our money with businesses that align with our values. It's about actively supporting companies that are doing good in our community, prioritizing ethical practices, or championing causes we believe in.

Why Embrace the Buycott?

Living in Chico, we have a fantastic opportunity to harness the power of the buycott. Here's why it's such a valuable tool for our community:

Directly Supports Positive Change RIGHT NOW 

When you choose to buy from a local business that sources responsibly, a company that prioritizes fair wages, or a brand that donates to a cause you care about, your money directly fuels their positive work. You're not just making a purchase; you're investing in the kind of world you want to see.

Empowers Local Businesses 

Chico is brimming with incredible small businesses that are the heart and soul of our community. Many of these businesses operate with strong ethical principles and a commitment to our town. A buycott encourages us to actively choose these local gems over larger corporations, strengthening our local economy and fostering a vibrant community spirit.

Sends a Powerful Message

Just like a boycott sends a message of disapproval, a buycott sends a clear signal of support. When businesses see increased demand for their ethical products or practices, it validates their efforts and encourages others to follow suit. Your purchasing decisions become a collective voice for positive change.

Feels Good! 

There's a real sense of satisfaction in knowing that your spending is contributing to something good. Choosing to buycott can make your everyday purchases feel more meaningful and aligned with your personal values.

How Can We Buycott in Chico?

Participating in a buycott is easier than you might think! Here are a few ways to get started right here in Chico:

Support Local First 

Before heading to a big box store, consider if a local Chico business offers what you need. Our farmers markets, independent shops, and local restaurants are often deeply invested in our community and offer unique, high-quality goods.

Seek Out Ethical and Sustainable Businesses

Look for businesses that are transparent about their sourcing, labor practices, and environmental impact. Many local Chico businesses proudly highlight their commitment to sustainability and ethical practices. Ask questions, do a little research, and choose to support those who are making a difference.

Support Businesses that Give Back

Many Chico businesses actively support local charities and community initiatives. Choosing to spend your money with these businesses is a double win – you get what you need while also contributing to a cause you care about.

Spread the Word

Talk to your friends and family about the power of the buycott and share your positive experiences with ethical businesses in Chico. The more we collectively choose to support good practices, the bigger impact we can have.

Let's move beyond simply avoiding what we don't like and actively champion the businesses in Chico that are making a positive impact. By consciously choosing where we spend our money, we can collectively shape a more ethical, sustainable, and thriving community right here at home.

Let's embrace the power of the buycott!

What are some of your favorite local Chico businesses that you actively support? Share in the comments below and we'll start up a list to help our community shop a little happier.